Author: John R Hopkins

WordPress Tip: The Right WordPress Date Format

This may seem trivial… and yes, frankly it is. As they say, the devil (or god) is in the details. There is just ONE right WordPress date format. This one is elegant, and not backwards like most, here in the states, tend to use. Also, this isn’t JUST for WordPress. You should use this one EVERYWHERE! First, let’s look at the common date format. Using today’s date of the 10th day of September 2015 as the basis. Here in the US, many would write one of the following: Sept. 1o, 2015 September 1o, 2015 09/1o/2015 What is wrong with this...

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Another 6 Easy Ways To Improve Conversion Rate Optimization on Checkout Pages

In my previous post I shared some ways to improve conversion rate optimization on your checkout pages. Here are some more suggestions for split-testing your final marketing pages… the checkout page. What? Simplify your order forms. Try removing any fields from the order form that aren’t truly needed. Why? Neil Patel over at Quicksprout has some interesting data about removing options to improve conversions. His post suggests that you can often boost conversions several percent by removing fields like phone number, street address and age. What? Remove any other buttons from the checkout page. Why? The only action you need...

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6 Easy Ways To Improve Conversion Rate Optimization on Checkout Pages

Let’s face it, getting the attention of a potential customer is getting harder and harder. They fall out of your funnel all the way to the end. We have to accept this to different degrees, less so if you have a solid conversion rate optimization strategy. The worst place to have them fall out of your funnel is the checkout page. If you aren’t split-testing already, then the checkout page might be the best place to start. Really though, do your research and figure out where you are losing the most potential customers and start there. When you are ready...

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6 Common Typos That Make You Look Dumb

Let’s start this post with a simple logic path: Successful people typically read a lot. People who read a lot make less typos. People who make less typos often encounter more opportunities in life. People who have more opportunities are more likely to be successful. See how that loops back? These common typos are figuratively holding you down. I have some dear friends who make a LOT of typos. To those people I highly suggest they pick up a book, read it, then pick up more books and read them. The typos I’m going to illustrate here are VERY common and...

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WordPress Hacked? 6 Ways To Secure Your Site

WordPress hacked? It used to happen only to the top sites. Today, if you have a website that has any visibility, people ARE trying to hack in. Chances are VERY likely that that have already gotten in! In this short article, I’ll share with you how to clean your WordPress site if you are hacked and how to keep your site hacker-free. I used to be proud to say that I had many sites and none had been hacked. That changed about 4 years ago when brute-force attacks were happening to just about EVERY WordPress-based site on the internet. One of...

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