Author: John R Hopkins

5 Tricks To Vastly Improve Your Facebook Marketing

Facebook Marketing is a great way to reach and engage with your audience, but it can waste a lot of time and money if you don’t know a few tricks. Trick #1 Have a plan: Know your goals and stick to them. Social media is all about sharing valuable content and doing it consistently. Schedule your posts for the week or month and walk away. If you are sitting down more than once per week to deal with posting, then you are wasting precious time. Trick #2 Visually Deliver: Mix up post types but NEVER use text-only content. Lead with an image or...

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I’m making money with Teespring, and you can TOO!

I’m sorry for the cheesy headline, but it IS true. I’m going to show you how. If you haven’t heard of Teespring and you have a creative and/or money-making bone in your body, you are missing out. It is fun, easy, and if you know a few things you can make a buck or several without breaking a sweat. I’m just getting started and have made $1401.67 in two campaign. The is 2170.11 gross profit minus 768.44 in Facebook ads. That includes one campaign that made $5 for every $4 spent and one that made one that made about...

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The Final Countdown

So, I’m sitting here at the office. Email and phone has been turned off for me. It IS the Final Countdown. I’m pretty sure there is a meeting with HR that I’m missing. That info was probably emailed to me. I feel great! I’ve worked with some really smart people here, and I hope to stay connected to most of them. That said, I’m ready for what is next. I met yesterday with a friend who I admire. He is doing for others what I have been doing for my soon to be past employer. Infusionsoft integrations. It is...

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Unemployment T-3 days and counting

I’m rather fortunate to have some very well-connected friends. Last night a good friend sent my resume around to some of her rather impressive contacts. I just got the first invitation to interview. I’m also strongly considering partnering with one of the smartest people I know here in the Utah Valley. He and I both work heavily with Infusionsoft and love marketing automation, beyond that we have a little overlap and a lot of skill sets that compliment each other. I’ll be talking to him about this on Thursday. Pretty exciting...

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Back on the market

Yesterday, I was notified that I and a whole lot of other very talented people are being laid off. My marketing department of three very busy people will now be one person with an impossible list of responsibilities. Sorry Tom, I hope the procedures I’m writing this week help to some degree. Now I have to decide what is next. I used to do all contract work and I loved it. However, the income fluctuated substantially. Having a 9-5 job has stability (until it doesn’t) but the freedom is lacking. Hmmmm. So, as I look for my next path...

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