Author: John R Hopkins

I’m co-hosting a marketing webinar with Dave Sherman. Can you make it?

I’m co-hosting what will be a game-changing webinar with the amazing Dave Sherman! Register here Wednesday, May 29th, 1pm Pacific/4pm Eastern The subject of the webinar is: “Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing” Here is a short description of what we will be covering: What’s the difference between businesses that thrive and those that seem to just survive? Successful businesses have a sales and marketing plan that brings in a constant stream of new prospects and maximizes the value of existing customers.  This is done by understanding the principles of Lifecycle Marketing for Small Business-the...

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Comcast, I hate you.

I really despise Comcast. Two weeks ago, we decided that we were tired of what they charge… the bill has gone up substantially over the last two years for no improvement in service. Whenever we had an issue they were “experiencing longer than normal wait times”. Whatever. They shipped us boxes to send back our equipment  The stuff we would be sending back is one DVR, three rather small digital converters, four remotes and some cables. They send us 5 boxes that are each designed to house something very specific the size of a VCR. None of the boxes fit...

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The Best WordPress Plugin Ever?

Really, the best WordPress plugin ever? YES! Do you have a Wordpres site? If you do, and you rely on it for anything, if you’d be sad if it just bent bye-bye, poof! then this one is a no-brainer. It is a plugin called Backupbuddy. What does it do? It allows you to create backups of your site and it is easy. Super easy. Backups are done with a click or two. You can automate the backups. You can have them save to a local directory, your Dropbox account, Amazon Web Services, and a few other places. You can...

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I won the lottery

I was reading a blog post about living like you’ve won the lottery. Before reading it my mind wandered. I thought about the title and for a split second, I thought how much better my like would be with a million in the bank. Then I realized how many time I’ve won the lottery. How many times I’ve been called Daddy. How many times I’ve seen my lovely wife give me that smile. How many times I’ve listened to my kids play together with complete imagination. I’ve won the lottery many times. I suspect most of us have. I’m...

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Another awesome tool I use: Infusionsoft

About a year ago, I began using a very unique marketing platform called Infusionsoft. Infusionsoft claims to help businesses attract customers, automate marketing, close sales and sell online. It does all that. The aspect that I like best is the marketing automation area. Imagine being able to market to each customer and prospect individually based on that customers behavior. You COULD get to know every customer and send them personal messages that speak to their individual needs. That might work if you have only five customers. Hopefully you have a LOT more than that. So many customers and prospects...

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