First off, thank you Lifehacker, for pointing me to this new Google toy, Google Insights for Search. Google describes it like this: With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames. I can see already that I’m going to have to sacrifice something major to make [...]
Ideas worth sharing
How to make subscribing to RSS feeds in IE7 not suck
You will need a couple things in order to get started. 1. Internet Explorer (I’m using IE 7.0.5730.11). 2. You will also need a Google account so that you can use their super-great RSS reader. Google accounts are free and have a LOT to offer. Get one here. The first question many of you might [...]
The tale of two brands: A short story about embracing the advocate
When you want to manage your brand, you need complete control over your identity, yes? I mean you want to own the brand, you want to make rules about where your logo will go and you want to rule it with an iron fist. Do you? Well, I want to share a quick story about [...]
Sharing some things I learn from smart people part 1
I recently went to a conference hosted by Adaptive Path. It was a rather inspiring experience. I’ve been to these sort of things before, but this one was different. The biggest difference was the audience. It seems after spending some time talking to the people seated around me, any one of them could have been [...]
Top 7 ways to monitor blogs for brand perception
It has been discussed over and over again, “Who owns a brand?”. The answer is simple. Nobody Everyone owns your brand. It is a collective and individual perception of an idea. As PR professionals, we used to be able to push a message to a lot of people and expect them to buy into it. [...]
Turn Off The Radio!
It seems common enough. Get in the car, start the motor, adjust the air conditioner to be the yin against mother nature’s yan, then you turn on the radio to combat the silence. If you can’t tell from the title of this bit of copy, I am suggesting a change to this almost automatic process. [...]
whatcanbe – Internet
I think back to the first time I experienced the internet. It was the early 90′s, I was sitting in a classroom at VCU. The room was full of Macs with, what was at the time, rather large screens. After the basic class intro, I began clicking on the icons on the desktop to see [...]
The First Step is to Take the First Step
How many times have you had an idea, a plan or a goal only to let it slip through your fingers. I know I have, more times than I want to count. I challenge you to take the next one to bat. You might strike out, that is bound to happen, and often. When it [...]