It has been discussed over and over again, “Who owns a brand?”. The answer is simple. Nobody Everyone owns your brand. It is a collective and individual perception of an idea. As PR professionals, we used to be able to push a message to a lot of people and expect them to buy into it. [...]
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Harder to push than pull
In my last post, I discussed some tools for managing the information that interests you. Now we move on to adding your own information to the stream. There are hundreds if not thousands of web applications out there, I, of course, don’t use them all. I started with one, them tried a couple more. Now [...]
Did you just call me a “Twit”?
The following was posted previously by me at http://crt-tanaka.blogspot.com/ for lack of a better home. ++++++ 30 years ago it was hard to get information from outside your immediate area, greatly more difficult was getting information from across the globe. The globe itself was in the way… Now you can send and receive information on [...]
Turn Off The Radio!
It seems common enough. Get in the car, start the motor, adjust the air conditioner to be the yin against mother nature’s yan, then you turn on the radio to combat the silence. If you can’t tell from the title of this bit of copy, I am suggesting a change to this almost automatic process. [...]
whatcanbe – Internet
I think back to the first time I experienced the internet. It was the early 90′s, I was sitting in a classroom at VCU. The room was full of Macs with, what was at the time, rather large screens. After the basic class intro, I began clicking on the icons on the desktop to see [...]
The First Step is to Take the First Step
How many times have you had an idea, a plan or a goal only to let it slip through your fingers. I know I have, more times than I want to count. I challenge you to take the next one to bat. You might strike out, that is bound to happen, and often. When it [...]