I ran across this today at a Maverik convenience store. As always, I was excited to see a QR Code in a mainstream, high-traffic place. The card caught my attention as I waited for my change and receipt. I sat in my car and scanned the code. Found a decently designed mobile web page and [...]
Don’t bother doing QR codes!
If you don’t give your customers a good user experience, especially with your advertising, you are wasting your time. If you are going to use QR Codes in your marketing/advertising, you really should learn the basics. I ran across some QR Codes in downtown Salt Lake City this week. They were from the Utah Opera. [...]
Best uses: Foursquare Mayors vs. Other rewards
First I have to say that I rather enjoy using Foursquare. Badges are fun and sometimes irreverent. I’ve even made real-world connections due to checking in with it. One such instance even lead to a job interview. Pretty cool. So, on to the point. Being a mayor of a happening spot is a cool, right? [...]
semapedia.org connects real world to the wiki world
I ran across http://semapedia.org/ a few days ago. It is a very simple concept. It allows you to create QR Code stickers for real-world objects. The codes link to a Wikipedia page. It is pretty much the purest example of what QR Codes can do to connect the real and digital world. Another cool bit: [...]
QR Codes are gaining momentum
I was looking for evidence that QR Codes are gaining momentum. I’ve been doing research on then for months now. I just wanted to share this Google Insights chart of “QR Codes” in the US. It shows how searched for this term have grown over the past years. Obvious significance here would be the seemingly [...]
icoulddothat.org uses QR Codes to connect Real and Digital worlds
I just ran across an interesting use of QR Codes. icoulddothat.org uses QR Codes to do what they do best. That is to connect real-world places or objects to information on the web. Yes, there are MANY other uses, but this is the biggie. Their website is basically a very simple blog-style gallery of street [...]
Geolocation 101
Geolocation by johnrhopkins Geolocation isn’t anything new. It has, in a sense, been around since we began to locate object or places on a map with relative accuracy. According to Wikipedia.org‘s entry on the subject: Geolocation is the identification of the real-world geographic location of an object, such as a cell phone or an Internet-connected computer [...]
Taking QR Codes to the next level (visually)
This is really last year’s news, but since I’ve just begun discussing QR Codes here, I thought I’d quickly share some amazing work by Takashi Murakami with Creative Agency, SET [language: Japanese]. He is noted as the first one to take QR Codes beyond their black & white block structure. The code above was created [...]
SCVNGR is going places
My first experience with SCVNGR was via a window sticker at
Tour Rome with QR Codes
ARE0065 by Fabrice de Nola I found this to be an interesting use for QR Codes. It is a map of Rome with the codes set on specific, most likely touristy locations. You can find a detailed image of the painting here. Each QR Code, in this instance, links to a Wikipedia article. This is [...]